Senior Art Director & Campaign Strategist | B2B + B2C
Enerel Samonte | Senior Art Director | 12+ years | Global campaigns | INMA Award-winning design
Senior Creative & Campaigns Manager
At Teknor Apex, I led the creative transformation of a 100-year-old industrial brand into a modern, human-centered identity. From global campaigns to corporate communications, my work unified brand expression across markets and channels — aligning design, strategy, and storytelling to elevate perception and performance.
Impact on Brand
Before & After
Company Overview, format and design was outdated
Company Overview, format 9:16 to fit most screens and visual heavy to support emotional brand association.
Blog and literature download section. eBooks, case studies and other assets were in PowerPoint PDF.
​
Website 1.0
Blog and other website content were updated with application and product imagery, updated to more modern approach and downloads were mocked-up. eBooks, case studies and other assets were professionaly designed. Website 1.0
Resources and downloads were displayed one dimensionally, even professionaly designed brochures were displayed in a non engaging way.
Resources and downloads are created with dimension, with preview of content, aligned to the new visual identity, as well as displayed in a modern twist, with more teasing copy for more engagement.
Teknor Apex — Brand Evolution & Campaign Leadership
Overview
Teknor Apex is a global materials leader specializing in advanced polymer compounding, with 10 U.S. locations and operations across Belgium, Germany, Singapore, and China.
The company’s century-long legacy of engineering excellence required a modern creative identity that could match its innovation, scale, and customer impact.
Challenge
While Teknor Apex was well-respected for its technical expertise, its brand expression lagged behind its capabilities.Marketing materials were fragmented across divisions, design systems felt dated, and storytelling focused heavily on products rather than purpose.The opportunity was clear: to humanize the brand, align all communications under a unified creative vision, and position Teknor Apex as a modern, forward-thinking global player.
Creative Approach
As Senior Creative & Campaign Manager, I led the transformation of Teknor Apex’s visual and narrative identity — evolving it from an industrial, specification-driven look to a contemporary, design-led brand that communicates innovation and approachability.
This involved unifying internal communications, corporate branding, and outbound marketing efforts across global teams.
​
Key creative strategies included:
-
Establishing a new creative direction rooted in clarity, emotion, and modern design language.
-
Art-directing global campaigns, photography, and AI-enhanced visuals that redefined how the brand represents its products and people.
-
Developing cross-channel creative systems spanning print, web, video, and experiential.
-
Mentoring and scaling the internal creative team, optimizing processes, and integrating new tools (Ceros, Gamma, Midjourney) to increase both speed and quality.
-
Aligning all creative output with strategic marketing objectives and measurable KPIs.
​
Results & Creative Impact
The rebrand achieved more than a visual refresh — it redefined the company’s creative culture and market perception.
Impact highlights:
-
+250% increase in creative output and efficiency
-
$600K in annual cost savings through in-house innovation
-
Elevated engagement and stronger brand consistency across six global divisions
-
Renewed internal pride and alignment with the company’s brand story
Beyond metrics, this transformation turned design into a strategic driver — shifting Teknor Apex’s identity from purely technical to emotionally intelligent, visually inspiring, and globally cohesive.
Marketing Materials
Content Creation & Digitization
Results & Creative Impact:
Highly technical and complex content made into visually comprehensive marketing materials. Tailored for target audiences, in each stage of the journey.
Beyond metrics, the shift redefined how creativity was valued within the organization — evolving design from a support function into a strategic growth driver.
 |  |  |  |  |  |  |
|---|---|---|---|---|---|---|
 |
Art Direction
Templates & Workflow Efficiency
Results & Creative Impact:
Through this transformation, Teknor Apex achieved a more unified, recognizable, and emotionally resonant brand presence across all divisions. Creative output scaled by over 250%, external agency costs were reduced by more than $600K annually, and internal engagement with brand storytelling increased significantly.
 |  |  |  |  |  |  |
|---|---|---|---|---|---|---|
 |  |  |