Senior Art Director & Campaign Strategist | B2B + B2C
Enerel Samonte | Senior Art Director | 12+ years | Global campaigns | INMA Award-winning design


Who I am
In the words of the great Alanis Morisitte:
I'm a little bit of everything
All rolled into one
I'm a designer, I'm a leader, I'm mom,
I'm a daugher, [...]
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I am a designer who treats every brand like a film set and every campaign like a scene worth remembering. My work lives where strategy meets pop-art energy—bold color, smart storytelling, and visuals that don’t just speak, they perform.
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Fueled by espresso, cinema, and a deep love for design that moves people, I craft brand stories that are both intelligent and visually magnetic. Think of it as Warhol meets modern marketing: a mix of precision, wit, and a little rebellion.
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Because in my world, creativity isn’t just about making things look good — it’s about making them stick in your head like your favorite movie quote.
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I’m open to Creative Director roles and brand partnerships where creativity and strategy meet to move people and business forward.
Creative Philosophy
“Great creative leaders don’t just inspire ideas — they create conditions where ideas flourish.”
I believe in transparency, collaboration, and design that solves real problems. Every campaign begins with listening — to data, to the audience, to the human need behind the brief. That’s where the story starts, and where the strategy comes alive.
My process starts with human insight and ends with measurable impact. I build stories that move audiences and shift business outcomes.
As a Creative Director, I combine the discipline of brand strategy with the curiosity of an artist — turning complex B2B challenges into simple, emotionally intelligent campaigns.
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I’m open to Creative Director roles and brand partnerships where creativity and strategy meet to move people and business forward.
My Leadership Style:
Leading with Clarity, Curiosity & Collaboration​
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My Five Finger Rule:
Insight → Concept → Art Direction → Production → Impact
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1. Inspire, collaborate, and grow multidisciplinary teams of designers, writers & producers.
2. Translate marketing objectives into clear creative direction. 3. Champion a purpose-driven culture, always base your designs on the audience. 4.Present to executives with data-backed storytelling. 5. Foster innovation through AI and design technology
Credentials
Exhibition, Publications, and Awards
Category 15: Best Execution of Print Advertising - 3rd place
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- Creative Designer for Award View PR here
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Category 1: Best Brand Awareness Campaign - 2nd place
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- Art Director and Creative lead designer


