Senior Art Director & Campaign Strategist | B2B + B2C
Enerel Samonte | Senior Art Director | 12+ years | Global campaigns | INMA Award-winning design
Enerel Samonte Resume
Creative Director with 12+ years leading brand transformation and campaign strategy across digital, print, and experiential media. I specialize in turning complex ideas into cohesive, emotionally resonant narratives that drive measurable business results. My leadership blends creative intuition with data-driven discipline — inspiring teams, elevating brand storytelling, and aligning design with strategy.
Core Strengths
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Creative Leadership & Art Direction
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Brand Transformation
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Campaign Strategy
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AI-Driven Design
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Photography & Visual Storytelling
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Cross-Functional Collaboration
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Global B2B & B2C Marketing
Experience
2018 – Present
Teknor Apex Company
Senior Creative & Campaign Manager
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Repositioned Teknor Apex from an industrial supplier to an experience-led brand through modern visual systems and AI-powered creative direction.
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Drove cross-channel campaign engagement up 50% + while cutting external creative costs by $600K annually.
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Directed creative for major ABM and CX initiatives; improved brand consistency across six global divisions.
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Mentored a multidisciplinary creative team, scaling output and design maturity across the organization.​
2016 – 2018
The Oklahoman Media Company
Creative Digital Designer
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Led award-winning campaigns (“What Can You Be”) integrating print, digital, and broadcast creative.
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Modernized visual identity and improved campaign performance for Oklahoma’s largest media group.
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2009 - 2016
Earlier Roles (Germany / U.S.)
Design & Marketing Consultant
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Delivered design systems and campaigns recognized by local media and Episode Magazine.
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Exhibited work in Nürnberg Designers Night and featured in Architekturführer Nürnberg.
Crafting Experiences
since 2016
Passionate about creating engaging digital experiences, My Site leverages a unique blend of creativity and technical expertise. With proficiency in Adobe CC, Figma, Ceros, Gamma, and more. I bring visions to life. From captivating visuals in Premiere and After Effects to innovative solutions with Midjourney and DALL·E. As a Senior Creative & Campaigns Manager, I am also well-versed in Salesforce and AEM, ensuring seamless integration and exceptional results.
Select Achievements
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+300% growth in digital engagement across industrial marketing campaigns
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$600K annual creative cost savings through in-house innovation
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4× industry & internal design awards
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Creative leadership featured in exhibitions and publications internationally
Philosophy
“Design should not just look good — it should work beautifully. I build brands that move people and perform for business.”