Senior Art Director & Campaign Strategist | B2B + B2C
Enerel Samonte | Senior Art Director | 12+ years | Global campaigns | INMA Award-winning design
Website Re-design
Teknor Apex — Brand Evolution
Industrial brand reimagined through design + AI
+50% engagement, +230% increased webtraffic & 6 global divisions unified
In Partnership with Adobe AEM agency - Huge (formerly Hero Digital) a 12 month project of creating a new user experience.
My role: Creative lead, and Art Director for Teknor Apex.
As a creative lead in the small but nimble website groupe, I led the transformation of Teknor Apex’s visual and narrative identity — evolving it from an industrial, specification-driven look to a contemporary, design-led brand that communicates innovation and approachability.
We went through a rigerious excersice of customer journey, target audience segmentation and hierarchying the UX.
Our partner, Hero digital was in charge of the biggest lift and labor, switching from a simple CMS to Adobe AEM.
I was acting as Art Director and responsible, today still for any updates and visual adjustments.
Custom Firefly / Ai prompts; created images for different sections of the website.
A specific haptics for each tab.
In partnership with the agency's Creative Director, Kelsey S.,
we created a specific series of images for each product technology.
With my background knowledge of each compound, how they feel when processed - I translated the haptics into visual cues and directions, and Kelsey prompted and edited the images for website use.
All Images in each higher-level section, and on the navigation was selected and curated by me in accordance with the creative direction established and signed off by the team and TA leadership.
