Senior Art Director & Campaign Strategist | B2B + B2C
Enerel Samonte | Senior Art Director | 12+ years | Global campaigns | INMA Award-winning design
2020-2025
Highlight Reel
Event Booth Videos
Product & Speaker Promotions
Social Media Videos
Audience:
Event visitors, material specifiers, OEMs/Engineers, and product designers.
My Role:
Art Director and Video Editor. My creative approach was to re-frame the consumers mind of the brands perception, to guide their thoughts, visualize the technologies Teknor offers into an abstract and leave an overall personalized modern feeling associated with the brand.
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Tools used:
Adobe Premiere, Adobe Express, Adobe Stock, Adobe Illustrator.
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Collaborators:
TA product marketing team, TA leadership, Crafted, and Adobe Stock creators.
Interactive Experiences
Utilizing Ceros, I created an experience tailored to the audience of tradeshow visitors in the European market. At the biggest Plastics trade show in Germany, our booth engagement needed a facelift and compatible technology like the bigger budgeted companies; as a nimble and resourceful agent, I applied my creative, strategic thinking, and budgeting skills to implement this interactive experience. In record time, nevertheless, within its 30-day piloting program.
Working closely with Marketing Managers and cross-functional teams was a great exercise in relationship management and collaboration across regional and global teams.
Videos & Experiences
Visual storytelling breathes life into narratives through the power of imagery. So, whether it is an interactive experience, a video, or a presentation, it all needs a precise vision and creative direction.I did everything from creative strategy to creative directing agencies, to storyboarding, to product promotions, to precise editing.
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The video on the left is a highlight reel of internal videos I created for Teknor Apex.
Over the span of 2019 - 2025 I have created, edited and translated over 50+ videos for the company. Some of them were part of employee engagement and retention programs that launched and needed to be communicated on all 15 locations worldwide.
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