As a Print Designer, I played a key creative role in conceptualizing and designing this award-winning campaign — redefining how traditional print media could visually engage audiences in a rapidly digitalizing landscape.

Creative Approach

Working collaboratively within The Oklahoman’s marketing team, I developed a series of visually bold, narrative-driven layouts that combined elegant typography, audience driven visuals, and strong conceptual messaging.
The campaign highlighted the endearing qualities of a princess, it was audience driven since it targeted parents who wanted to see their children featured in the state's largest newspaper and local TV. 

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Core creative elements:

• Cohesive visual system: introduced a new bold way to utilize the existing brand systems.

• Concept-led messaging: used storytelling and imagery to reframe print advertising as premium, not peripheral.

• Design restraint: leveraged brand colors and on topic visuals to command attention amid media clutter.

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Results & Creative Impact

The campaign successfully repositioned The Oklahoman’s print advertising as modern, intelligent, and emotionally engaging.
Its design discipline and conceptual accuracy earned Third Place at the INMA Global Media Awards in the Best Execution of Print Advertising category — placing it among top global media innovations for that year.