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Enerel Samonte Design

Senior Art Director & Campaign Strategist

Design that moves people. Strategy that drives growth.

I turn complex ideas into clarity — and clarity into connection.​ Driven by curiosity and grounded in strategy, I specialize in transforming intricate concepts into visual stories that move people and drive results. My work spans digital campaigns, brand storytelling, print, video, and experiential media — always rooted in the belief that creativity is empathy made visible.

Featured Campaigns

From industrial innovation to award-winning media, my work spans brand reinvention, creative leadership, and storytelling that transforms perception.

Case 1

— Teknor Apex

Industrial brand evolution and global creative leadership.
Modernized a 100-year-old manufacturing brand through design systems, AI-driven visuals, and unified global storytelling.


Impact:

• +50% engagement

• > $600K annual savings

• 6 global divisions aligned

Case 2

— The Oklahoman Media Company

Legacy media, reimagined.
Led award-winning campaigns merging editorial storytelling and modern visual systems.


Recognition:

• INMA Global Media Awards

• Eppy Award

• Revitalized print and digital identity
 

Case 3

— Corporate Communications

Corporate Art Direction.

Culture through storytelling.

Unified global teams under a shared message of innovation and pride, blending design, video, and brand narrative.


Impact:

• +40% employee engagement

• Internal brand alignment across 5 business units and 3 World Regions

Areas of Expertise

“Creativity is empathy made visible.”

I believe design should not just decorate —

it should clarify, connect, and convert.

Modernizing a 100-year-old industrial brand for the digital era. Role: Senior Creative & Campaign Manager / Art Director

At The Oklahoman, I helped bridge classic journalism with contemporary design — leading creative for the “What Can You Be” campaign and crafting visuals that modernized how the state’s largest media company connected with its audience.

A few of my selected mixed media digital collages.

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No boundries, just pure

joy of art.

Photography as Foundation for Creative Direction — it’s where I learned to see beyond the frame. Through the lens, I developed an instinct for light, balance, and emotion — the visual language that now guides how I art-direct campaigns.

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Videography

From creative strategy to storyboarding, directing agencies, and precision editing — bringing narrative vision into multimedia formats, designing immersive interactive experiences that transformed audience engagement in global markets.

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Skills and Honors

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 © 2025 Enerel Samonte. All Rights Reserved.
Designed with intention. Guided by empathy.

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